My book birthday is coming up and I’m trying to figure out what to do. Skin Deep was published in November of 2011. Actually, my first book’s birthday came and went (shhhh) and I missed it, but that’s okay; its sales are better than Skin Deep’s, so it doesn’t need as much lingering publicity.
Authors do a variety of things to commemorate the date of a published book. For some reason, I’ve yet to find anyone who celebrates with cake. I may have to rectify that situation. However, the authors I know run contests and have giveaways.
I’m considering doing something similar during the month of November, and perhaps tying it in with something that helps prevent domestic violence. The heroine of Skin Deep escaped from that situation and I like to make a donation with some of the proceeds of my book to organizations that help victims of domestic violence.
I’d like to do a different kind of giveaway—something that’s new and exciting and will make people want to participate. The heroine is a makeup artist, so perhaps a basket of makeup goodies? And maybe a massage gift certificate? Of course, it would have to be tied to buying the book. J
This is the fun part of book marketing. I get to use my creativity in all kinds of different ways.
And if I’m lucky, it might even include cake! J